<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
<channel>
<title>马生角品牌策划 · 观点</title>
<link>https://msjtop.com</link>
<description>用方法论，让品牌被相信</description>
<language>zh-CN</language>
<item>
<title>B 端品牌为什么不能只做「好看」的 VI</title>
<link>https://msjtop.com/article.html?id=brand-not-pretty</link>
<guid>https://msjtop.com/article.html?id=brand-not-pretty</guid>
<pubDate>Fri, 28 Aug 2026 00:00:00 +0800</pubDate>
<description>很多企业在品牌升级时第一反应是「换套好看的视觉」。但 B 端决策者买的不是美，而是确定性。本文拆开「视觉」与「信任」之间的关系。</description>
</item>
<item>
<title>一场高转化发布会的 5 个隐藏变量</title>
<link>https://msjtop.com/article.html?id=launch-hidden-vars</link>
<guid>https://msjtop.com/article.html?id=launch-hidden-vars</guid>
<pubDate>Wed, 12 Aug 2026 00:00:00 +0800</pubDate>
<description>发布会热闹不等于成功。真正决定转化的是那些台面之下的变量：目标拆解、人群结构、权益锚点、线索回收与会后培育。</description>
</item>
<item>
<title>从 0 到 1 做品牌，先想清楚这 3 件事</title>
<link>https://msjtop.com/article.html?id=brand-from-zero</link>
<guid>https://msjtop.com/article.html?id=brand-from-zero</guid>
<pubDate>Thu, 30 Jul 2026 00:00:00 +0800</pubDate>
<description>初创团队最容易把品牌等同于 Logo。本文给一个最小可行的起点：为谁、解决什么、凭什么信你。</description>
</item>
<item>
<title>线下活动流量见顶，策划者该往哪走</title>
<link>https://msjtop.com/article.html?id=offline-traffic</link>
<guid>https://msjtop.com/article.html?id=offline-traffic</guid>
<pubDate>Thu, 09 Jul 2026 00:00:00 +0800</pubDate>
<description>当「办活动」本身不再是稀缺资源，策划的价值从「把人聚起来」转向「把人转化成资产」。</description>
</item>
<item>
<title>品牌叙事：把「我们做了什么」变成「你为什么需要」</title>
<link>https://msjtop.com/article.html?id=brand-narrative</link>
<guid>https://msjtop.com/article.html?id=brand-narrative</guid>
<pubDate>Sat, 20 Jun 2026 00:00:00 +0800</pubDate>
<description>多数品牌官网的第一句都是「我们成立于……，提供……」。但用户关心的是自己。叙事视角的切换，是信任的开始。</description>
</item>
<item>
<title>现场执行：活动最被低估的一层策划力</title>
<link>https://msjtop.com/article.html?id=onsite-execution</link>
<guid>https://msjtop.com/article.html?id=onsite-execution</guid>
<pubDate>Fri, 05 Jun 2026 00:00:00 +0800</pubDate>
<description>方案好看不等于现场能跑。动线、时间轴、岗位与应急方案，才是把策划变成结果的地方。</description>
</item>
<item>
<title>产品拍摄不只是「好看」：把品类感拍出来</title>
<link>https://msjtop.com/article.html?id=product-shoot</link>
<guid>https://msjtop.com/article.html?id=product-shoot</guid>
<pubDate>Fri, 22 May 2026 00:00:00 +0800</pubDate>
<description>产品图的对手不是同行的图，而是用户心里的品类预期。拍之前先回答：这张图要让谁一眼认出「这就是我要的东西」。</description>
</item>
<item>
<title>活动的视觉系统，决定它被传播的样子</title>
<link>https://msjtop.com/article.html?id=event-visual-system</link>
<guid>https://msjtop.com/article.html?id=event-visual-system</guid>
<pubDate>Fri, 08 May 2026 00:00:00 +0800</pubDate>
<description>主视觉不是一张海报。签到墙、拍照点、伴手礼、屏幕帧，合起来才是这场活动在朋友圈里的样子。</description>
</item>
<item>
<title>品牌落地：从一个「能被复述」的主张开始</title>
<link>https://msjtop.com/article.html?id=brand-landing</link>
<guid>https://msjtop.com/article.html?id=brand-landing</guid>
<pubDate>Fri, 24 Apr 2026 00:00:00 +0800</pubDate>
<description>如果一线员工说不清你在讲什么，这句主张就还没做完。能被复述，才算真的落地。</description>
</item>
</channel>
</rss>
